"Unser Gehirn verführt uns zu einer dramatisierenden Weltsicht, die mitnichten der Realität entspricht, wie der geniale Statistiker und Wissenschaftler Hans Rosling erklärt. Wer das Buch gelesen hat, wird - ein sicheres, auf Fakten basierendes Gerüst besitzen, um die Welt so zu sehen, wie...

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning

Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions about human nature. The psychological aspects have typically been reduced to standard utility theory, based on a narrow conception of rationality and self-interest...