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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Successful advertising management
Obermeyer, Henry - 1969
Persistent link: https://www.econbiz.de/10002579851
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Die Vollzieher der betrieblichen Werbung
Bohrer, Peter - 1962
Persistent link: https://www.econbiz.de/10000152312
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Die Werbeagentur als Betriebswirtschaft
Pampe, Klaus-Dirk - 1968
Persistent link: https://www.econbiz.de/10000154681
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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Preislistentreue von Werbeagenturen?
Fabricius, Fritz - In: Wettbewerb in Recht und Praxis : wrp 15 (1969) 8, pp. 305-340
Persistent link: https://www.econbiz.de/10002127683