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The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization’s strategy-it shapes its distinctiveness, distinguishes it from competitors, and determines...
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Republik und Polen. Von Interesse sind dabei insbesondere die sächsischen Grenzregionen sowie die Nachbarregionen in Polen und … zwischen Sachsen, Polen und der Tschechischen Republik. Dabei nehmen die beiden sächsischen Nachbarstaaten insbesondere beim … Spezialisierung. Ein hoher Grad der Vernetzung von Sachsen mit Polen und Tschechien besteht auch bei den ausländischen …
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1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries -- 2. Place Marketing, Promotion and Investment Attraction -- 3. Regional Product, Its Image and the Politics of Investment Attraction -- 4. Regional...
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"This proceedings volume examines individual city transports, transport companies and entire transport systems. Featuring select contributions presented at the 2018 TranSopot Conference in Sopot, Poland, this book provides an analysis of transportation solutions both at the micro-level (single...
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