Monteros, Alfonso Herrero de Egaña Espinosa de los; … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 72-92
This case study analyzes the effectiveness of the downsizing strategy in the Telefonica through the Event Study method. An event study is designed to examine market reactions to excess returns around specific information events. The information events can be market-wide, such as macroeconomic...