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Evaluating market segmentation...
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Marketing
9
Marketingmanagement
8
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7
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6
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5
Marktforschung
5
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5
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Bonoma, Thomas V.
35
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29
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3
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3
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2
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Harvard business review : HBR
8
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
8
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2
Journal of Conflict Resolution
2
Report / Marketing Science Institute
2
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1
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
19
OLC EcoSci
7
RePEc
4
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Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10000664026
Saved in:
2
Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10004773962
Saved in:
3
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
4
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
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5
Partner oder Gegener?
Shapiro, Benson P.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003679841
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6
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
5
,
pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
Saved in:
7
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Marketing management and strategy : a reader
,
(pp. 350-361)
.
1980
Persistent link: https://www.econbiz.de/10002791637
Saved in:
8
Can marketing and manufacturing coexist?
Shapiro, Benson P.
- In:
Survival strategies for American industry
,
(pp. 215-230)
.
1983
Persistent link: https://www.econbiz.de/10002791638
Saved in:
9
Improve distribution with your promotional mix
Shapiro, Benson P.
- In:
Harvard business review : HBR
55
(
1977
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
Saved in:
10
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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