Understanding the nature and influences of culture is central to international business. Such inquiry presupposes knowing that the cultural grouping(s) of a study is a valid unit of analysis, which is critical in that the estimation of culture effects can vary based on the unit definition....

This study examines the effects of within-country subcultures on business outcomes. We first argue that individuals' values vary across subcultures. We then suggest that values, as expressed through motivational domains, influence business performance. Finally, joining these two propositions, we...