Narrow search
Showing 17,811 - 17,811 of 17,811
Cover Image
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message
Kolb, Bonita M. - 2008 - First edition.
1. Marketing research and the mission-centred organization -- 2. The marketing research process -- 3. Marketing research and cultural differences -- 4. The research question -- 5. Conducting secondary research -- 6. Finding participants -- 7. Conducting focus groups -- 8. Interviews -- 9....
Persistent link: https://www.econbiz.de/10015068967