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Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E. - In: Marketing Intelligence & Planning 29 (2011) 3, pp. 222-232

Vietnam. Design/methodology/approach – Using a sample of 603 female consumers of international shampoo brands, including 304 … consumers in Bangkok, Thailand and 299 users in Hanoi, Vietnam, a model was tested that incorporates key determinants of brand … store image on brand loyalty in two emerging markets: Thailand and Vietnam. …

Persistent link: https://www.econbiz.de/10014946257

Using service convenience to reduce perceived cost

Ngoc Thuy, Pham - In: Marketing Intelligence & Planning 29 (2011) 5, pp. 473-487

developed and tested using data surveyed from domestic airlines customers in Vietnam. The operationalization of service …

Persistent link: https://www.econbiz.de/10014946272

Local knowledge acquisition of foreign subsidiaries in Vietnam and China

V. Nguyen, Thang; F.L. Hong, Jacky - In: Multinational Business Review 21 (2013) 4, pp. 312-333

) located in Hanoi, Vietnam and Guangdong province of China. In total 123 completed questionnaires from MNCs in Hanoi and China …

Persistent link: https://www.econbiz.de/10014931974

Behind knowledge transfer

Trong Tuan, Luu - In: Management Decision 50 (2012) 3, pp. 459-478

Purpose – Through an empirical inquiry into manufacturing joint ventures companies in Vietnam setting, this paper aims …, and human resources localization, in manufacturing joint venture companies in a Vietnam business context. …

Persistent link: https://www.econbiz.de/10014933235

When the tourists flew in: strategic implications of foreign direct investment in Vietnam’s tourism industry

Haley, Usha C.V.; Haley, George T. - In: Management Decision 35 (1997) 8, pp. 595-604

context of tourism and indicates its relevance for Vietnam. Next, analyses some economic and social costs and benefits … the future of sustainable and economically‐viable national tourism development in Vietnam. …

Persistent link: https://www.econbiz.de/10014933854

Knowledge transfer channels to Vietnam for process improvement

Machikita, Tomohiro; Ueki, Yasushi - In: Management Decision 51 (2013) 5, pp. 954-972

on production networks within manufacturing firms in Vietnam (including Hanoi and the surrounding region) and estimated … significantly explains the variation in performance of total quality management among firms in Vietnam under controlling vertical … difference in QCD among firms in Vietnam. Originality/value – This represents the first systematic quantitative research on the …

Persistent link: https://www.econbiz.de/10014935891

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Tuan, Luu Trong - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 2, pp. 212-228

model was tested on cross-sectional data from 409 respondents from multi-national companies (MNCs) in Vietnam business …

Persistent link: https://www.econbiz.de/10014902767

SME exporting challenges in transitional and developed economies

Neupert, Kent E.; Baughn, C. Christopher; Thanh Lam Dao, Thi - In: Journal of Small Business and Enterprise Development 13 (2006) 4, pp. 535-545

Purpose – This research seeks to extend earlier work by Scharf et al. (2001) that examined the challenges faced by SMEs along their path of internationalization. In particular, the internationalization process in transitional and developed economies is examined. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014903046

How does working capital management affect the profitability of Vietnamese small- and medium-sized enterprises?

Tran, Hien; Abbott, Malcolm; Jin Yap, Chee - In: Journal of Small Business and Enterprise Development 24 (2017) 1, pp. 2-11

Purpose Well-designed and implemented working capital management (WCM) will encourage positive returns for a business and establish the firm’s value, while ineffective management will undoubtedly lead to failure of the enterprise. The paper aims to discuss these issues....

Persistent link: https://www.econbiz.de/10014903803

Local government and small business revenue forecasting : evidence from a transition economy

Bach Nguyen - In: Industrial and corporate change 33 (2024) 4, pp. 855-883

Persistent link: https://www.econbiz.de/10014634246