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The lessons of multinational marketing research
Mayer, Charles S. - In: Business horizons 21 (1978) 6, pp. 7-13
Persistent link: https://www.econbiz.de/10003628055
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Marketing in Eastern European Socialist countries
Mayer, Charles S. - In: International marketing strategy, (pp. 118-131). 1980
Persistent link: https://www.econbiz.de/10003628065
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Multinational marketing research: methodological problems
Mayer, Charles S. - In: International marketing strategy, (pp. 162-172). 1980
Persistent link: https://www.econbiz.de/10003628085
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Assessing the accuracy of marketing research
Mayer, Charles S. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 285-291
Persistent link: https://www.econbiz.de/10002440755
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CATV test laboratory panels
Mayer, Charles S. - In: Journal of advertising research 10 (1970) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002440763
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Evaluating the quality of marketing research contractors
Mayer, Charles S. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10002440776
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The interviewer and his environment
Mayer, Charles S. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 24-31
Persistent link: https://www.econbiz.de/10002440785
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Marketing in Eastern European socialist countries
Mayer, Charles S. - In: University of Michigan business review 28 (1976) 1, pp. 16-21
Persistent link: https://www.econbiz.de/10002440800
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Multinational marketing research : the magnifying glass of methodological problems
Mayer, Charles S. - In: European research : marketing, opinion, advertising 6 (1978) 2, pp. 77-84
Persistent link: https://www.econbiz.de/10002440812
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The overlooked ingredient in survey research
Mayer, Charles S. - In: Business horizons 9 (1966) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10002440822