influence consumers to choose a bank with which to contract a service in a situation of information asymmetry? In this situation … opportunistic behaviour. To reduce it, consumers can use, on one hand, signals that the bank sends to the market, such as reputation … specific bank and not others. Relations among those variables were tested with a sample of 155 bank users when they have not …

data on the religion and caste of bank officers and borrowers from a bank in India, and a rotation policy that induces …