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Review of studies on digital transaction platforms in marketing journals

Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192

Persistent link: https://www.econbiz.de/10012209864

News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247

Persistent link: https://www.econbiz.de/10012176988

Structure and constituents of digital marketing systems

Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62

Persistent link: https://www.econbiz.de/10012221394

Role of e-business in the perception of ICT impact on revenue growth

Delina, Radoslav; Tkáč, Michal - In: Journal of business economics and management 16 (2015) 6, pp. 1140-1153

Persistent link: https://www.econbiz.de/10011421730

Assessing elements of storytelling in Chinese e-entrepreneur giant Alibaba’s business information graphics

Zhang, Yuejiao - In: International journal of e-entrepreneurship and … 5 (2015) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011372747

Creating and detecting fake reviews of online products

Salminen, Joni; Kandpal, Chandrashekhar; Kamel, Ahmed … - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209474

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …