Cantarelli, Fausto - In: ECONOMIA AGRO-ALIMENTARE 6 (2001) 3
<i> Comunicazione e mercato alimentare </i> (di Fausto Cantarelli) - ABSTRACT: A pre-requisite of the dynamic market is the widespread use of advertising, which is within the reach of large companies, while small ones have to incur excessive costs; this market is characterised by an excess of supply...