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Credibility of advertising themes among blacks and whites
Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10003013212
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How NAACP leaders view integrated advertising
Schmidt, David C.; Preston, Ivan L. - In: Journal of advertising research 9 (1969) 3, pp. 13-16
Persistent link: https://www.econbiz.de/10002773755
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How Negro models affect company image
Guest, Lester - In: Journal of advertising research 10 (1970) 2, pp. 29-33
Persistent link: https://www.econbiz.de/10002547030
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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The AAAA study on consumer judgment of advertising
Kanter, Donald L. - In: Readings in advertising and promotion strategy, (pp. 35-45). 1968
Persistent link: https://www.econbiz.de/10002188318
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Women's role portrayal preferences in advertisements : an empirical study
Wortzel, Lawrence H.; Frisbie, John M. - In: Journal of marketing 38 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10003001182
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An empirical study of advertised retail meat prices in a metropolitan area
Hira, Labh Singh - 1975
Persistent link: https://www.econbiz.de/10002847887