We argue that efficiency assessments of academic research should focus on micro-units of research production rather than on conventionally employed (aggregated) macro-units, and show that such a detailed analysis of research performance provides interesting insights. In addition, we propose a...

Factor Analysis is commonly used to reveal the structure underlying the multiple attributes that describe marketing stimuli. This paper provides a theoretical investigation and an empirical comparison of two approaches to Factor Analysis that are based on two different sources of variation in...

Dit artikel behandelt benaderingen of paradigma’s waarvan de marketingdiscipline in de netwerkeconomie kan uitgaan. Wij huldigen het standpunt dat marketing deelneemt aan het beheer van extern sociaal kapitaal in de onderneming. In dat kader onderzoeken wij het ‘relationship...