The organization of this study reflects the importance of such strategic factors as determinants of trade and investment. Chapter 2 focuses on the home environment of Japanese firms, and with comparisons drawn wih the US economy, illustrate how, as the economy has restructured and modernized in...

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...

"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions--including donor cultivation, growth of fundraising...

"Diversity in Organizations unflinchingly presents compelling evidence that directly links diversity to the bottom line and provides concrete advice and guidance to those who seek to implement diversity programs and initiatives in their organizations"--