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Agricultural commodity promotions : features encouraging participation of retailers and wholesalers
Henderson, Peter L. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10003043807
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Advertising allowances
1964
Persistent link: https://www.econbiz.de/10003039986
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Advertising allowances, 1964
1964
Persistent link: https://www.econbiz.de/10003039993
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Measuring effectiveness of television exposure by computer
Haley, Russell I.; Gatty, Ronald - In: Journal of advertising research 9 (1969) 3, pp. 9-12
Persistent link: https://www.econbiz.de/10002591192
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Towards a theory of the economics of advertising
Telser, Lester G. - In: Issues in advertising : the economics of persuasion ; …, (pp. 71-89). 1978
Persistent link: https://www.econbiz.de/10002890110
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The effects of advertising expenditures : evidence from an analysis of major advertisers
Stansell, Stanley R.; Harper, Charles P.; Wilder, Ronald P. - In: Review of business and economic research : RBER ; a … 20 (1984) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10002875510
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Lagged effects of annual advertising budgets
Stansell, Stanley R.; Wilder, Ronald P. - In: Journal of advertising research 16 (1976) 5, pp. 35-40
Persistent link: https://www.econbiz.de/10002875535
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Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard - 1970
Persistent link: https://www.econbiz.de/10002726032
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Evaluating advertising effectiveness
Savesky, Robert S. - In: The Price Waterhouse review 15 (1970) 2, pp. 54-63
Persistent link: https://www.econbiz.de/10002727469
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Advertising planning and techniques
Samson, Harland E. - 1979
Persistent link: https://www.econbiz.de/10002732401