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Erweiterung des Marketingverständnisses als Grundlage einer effizienten Unternehmenspolitik in der Pharmaindustrie

Wiedmann, Klaus-Peter - 1988

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Ziele und Erfolg unternehmerischer Lizenzstrategien

Mordhorst, Claus F. - 1994

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Wissensbildende Kommunikation auf Basis von Bewegtbildern

Jarchow, Patric; Benke, Nicole; Berger, Boris - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 319-333). 2008

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Stellenwert des Internets in der ethischen Patientenkommunikation

Drechsel, Jochen - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 361-390). 2008

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Innovatives Pharmamarketing : eine Herausforderung für die pharmazeutische Industrie ; Zusammenfassung

Harms, Fred; Ahlert, Dorothee - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 675-692). 2008

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A knowledge management process-based approach to support corporate crisis management

Ponis, Stavros T.; Koronis, Epaminondas - In: Knowledge and process management : the journal of … 19 (2012) 3, pp. 148-159

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Emerging Market Pharmaceutical Supply : A Prescription for Sharing the Benefits of Global Information Flow

Abbott, Frederick M. - 2012

New information technologies enable individuals in disparate locations to conduct cutting-edge research, to move that research into the development and testing of new medicines, to manufacture high-quality products, and to move those products to patients around the world. Conceptually, the world...

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Impact of information, technology infrastructure, inventory management and demand on the overall performance of the pharmaceutical supply chain

Dangi, Ravi Raj; Adkonkar, Amol; Arora, Pooja; Sharma, Anand - In: Paradigm : the journal of Institute of Management Technology 27 (2023) 2, pp. 211-228

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Pricing in regulated industries : theory and application ; papers pres. at an economic seminar

Wenders, John T. (contributor) - 1977

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Between craft and class : skilled workers and factory politics in the United States and Britain, 1890 - 1922

Haydu, Jeffrey - 1988

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