Intro -- Contents -- Introduction -- Chapter 1. Culture in Organization Theory -- Position within Organizational Theory -- Culture as a New Metaphor -- Culture as a New Approach -- Contribution to Organizational Theory -- Cultural Diversity -- Variable or Metaphor -- Integration, Differentiation...

The study of organizational identity has proven to be invaluable for our understanding of organizational behavior and strategy. In the 15 years since the introduction of the concept, researchers have demonstrated its importance to key variables at the individual, group, and organizational level....