Chemmanur, Thomas J.; Li, Dongmei; Tseng, Kevin; Wang, … - 2023
We analyze, theoretically and empirically, the implications of salience on innovation announcements in the … biopharmaceutical industry. We hypothesize that equity market investors are more likely to pay attention to an innovation announcement … that is more salient: thus, investors pay more attention to FDA drug approvals of pharmaceuticals compared to that paid to …