PhD students have the talent and incentives to identify important, emerging areas in their research. As many of these students will go on to academic careers, this paper uses the citations patterns embodied in their research as a possible leading indicator of what the future may hold in...

There is a large literature on the influence of commodity prices on the currencies of countries with a large commodity-based export sector such as Australia, New Zealand and Canada (“commodity currencies”). There is also the idea that because of pricing power, the value of currencies of...

Purpose – The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies. Design/methodology/approach – Drawing on literature from related fields, the paper discusses some general issues in the measurement of...

Purpose – In this article, message appeals along with the moderating effect of gender are examined on frequently used measures of ad effectiveness (i.e. ad likability, attitude to the issue, and behavioral intention) in the emerging domain of pro-environmental social advertising. The paper...