Leeflang, P.S.H.; Koerts, J. - In: European Journal of Marketing 7 (1973) 3, pp. 203-217
Gives a general definition of the concept of marketing with the end of Tunbergen's division of the elements which form an economy. Provides an additional definition – “marketing in a limited sense”. Determines to what degree marketing in a limited sence has been developed. Considers some...