Colantoni, Claude S.; Davis, Otto A.; Swaminuthan, Malati - In: Bell Journal of Economics 7 (1976) 2, pp. 602-615
Consumers possess limited capacity to process technical information concerning the characteristics of products. As a result, two forms of regulation (e.g., by the FDA or FTC) sometimes appear in the form of requirements for more understandable information about the product or restrictions on the...