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Marketing in India
Westfall, Ralph; Boyd jr., Harper W. - In: Journal of marketing 25 (1960) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10003018705
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The marketing concept : its applicability to the Indian economy
Boyd jr., Harper W.; Sarin, A. N. - In: Marketing management and the Indian economy, (pp. 114-130). 1978
Persistent link: https://www.econbiz.de/10002560538
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.; Ray, Michael L.; Strong, Edward C. - In: Journal of marketing 36 (1972) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
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Cigarette smoking and the public interest: Opportunity for Business leadership
Boyd jr., Harper W.; Levy, Sidney J. - In: Business horizons 6 (1993) 3, pp. 37-44
Persistent link: https://www.econbiz.de/10002026741
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Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.; Claycamp, Henry J.; Frank, Ronald E. - In: Business horizons 10 (1967) 4, pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
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Consumer product research : An overview
Boyd jr., Harper W.; Kapoor, M. C. - In: Marketing management and the Indian economy, (pp. 213-241). 1970
Persistent link: https://www.econbiz.de/10002026753
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Egypt's need for marketing management
Boyd jr., Harper W.; Sherbini, Abdel Aziz el; Sherif, … - In: Business horizons 4 (1961) 2, pp. 77-87
Persistent link: https://www.econbiz.de/10002026760
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The importance of private labels in food retailing
Boyd jr., Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10002026764
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Interviewers as a source of error in surveys
Boyd jr., Harper W.; Westfall, Ralph - In: Journal of marketing 19 (1955), pp. 311-324
Persistent link: https://www.econbiz.de/10002026767
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Making marketing research more effective by using the administrative process
Boyd jr., Harper W.; Britt, Steuart Henderson - In: Journal of marketing research : JMR 2 (1965) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002026771