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Marktforschung
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Boyd jr., Harper W.
33
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28
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8
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5
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4
Frank, Ronald E.
4
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4
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4
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3
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5
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Marketing management and the Indian economy
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Comparative marketing systems : a cultural approach
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3
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.
;
Ray, Michael L.
;
Strong, Edward C.
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
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2
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
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3
Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L.
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
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4
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
Saved in:
5
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Views of marketing : a reader
,
(pp. 205-220)
.
1979
Persistent link: https://www.econbiz.de/10002679413
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6
Marketing communication and the hierarchy-of-effects
Ray, Michael L.
-
1973
Persistent link: https://www.econbiz.de/10002679448
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7
The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L.
- In:
Behavioral and management science in marketing
,
(pp. 99-141)
.
1978
Persistent link: https://www.econbiz.de/10002679464
Saved in:
8
Psychological theories and interpretations of learning
Ray, Michael L.
- In:
Consumer behavior : theoretical sources
,
(pp. 45-117)
.
1973
Persistent link: https://www.econbiz.de/10002679470
Saved in:
9
Concentration
Boyd jr., Harper W.
- In:
Plotting marketing strategy : a new orientation
,
(pp. 60-78)
.
1967
Persistent link: https://www.econbiz.de/10002026743
Saved in:
10
Marketing research : Text and cases
Boyd jr., Harper W.
;
Westfall, Ralph
-
1972
Persistent link: https://www.econbiz.de/10002026807
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