Similar Search Results

'Misery is My Company Now': Nepal's Peasantry in the Face of Failed Development

Shrestha, Nanda - In: The journal of peasant studies 35 (2008) 3, pp. 452-475

Persistent link: https://www.econbiz.de/10008147214

Advertising in Black Magazines

Ragoonan, Ashanti; Shrestha, Nanda; Smith, Wilbur - In: Services marketing quarterly 27 (2005) 2, pp. 65-88

Persistent link: https://www.econbiz.de/10007021142

The Civil Rights Movement and Social Sensitivity

Smith, Wilbur; Evans, Charles; Shrestha, Nanda - In: Services marketing quarterly 26 (2004) 2, pp. 83-104

Persistent link: https://www.econbiz.de/10007025096

Segmentation strategies for non-profits: mining the emerging market of "black gold"

Mckinley-Floyd, Lydia; Shrestha, Nanda - In: The journal of business & industrial marketing 23 (2008) 6, pp. 416-428

Persistent link: https://www.econbiz.de/10008087935

Forest or Farm? The Politics of Poverty and Land Hunger in Nepal

Ghimire, Krishna; Shrestha, Nanda - In: Economic development and cultural change 43 (1995) 4, pp. 900-903

Persistent link: https://www.econbiz.de/10008036639

Segmentation strategies for non‐profits: mining the emerging market of “black gold”

McKinley‐Floyd, Lydia; Shrestha, Nanda - In: Journal of Business & Industrial Marketing 23 (2008) 6, pp. 416-428

Purpose – The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold). Design/methodology/approach – This strategic and normative conceptualization utilizes a socio‐historical and...

Persistent link: https://www.econbiz.de/10014842922