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Dieses Buch befasst sich mit den kundenbezogenen Effekten und preispsychologischen Wirkungsmechanismen bei zwei zentralen Entscheidungsfeldern des Preismanagements: der Preisstrategie und der Preisstruktur. Im Rahmen der Preisstrategie wird das komplexe Zusammenspiel zwischen dem Preisimage und...
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Marketingplanung -- Strategisches Marketing -- Marketingforschung -- Produkt- und Preispolitik -- Kommunikations- und … überprüfen. Der Inhalt Marketing als Managementprozess Strategisches Marketing Marktforschung Produkt- und Preispolitik …
Persistent link: https://www.econbiz.de/10014524732
In this paper, we investigate the profitability of horizontal mergers of firms with price adjustments. We take a differential game approach and both the open-loop as well as the closed-loop equlibria are considered. We show that the merger incentive is determined by how fast the price adapts to...
Persistent link: https://www.econbiz.de/10011737252
The paper shows that taking inventory control out of the hands of competitive of exclusive retailers and assigning it to a manufacturer increases the value of a supply chain especially for goods whose demand is highly volatile. This is because doing so solves incentive distortions that arise...
Persistent link: https://www.econbiz.de/10011820914
Prices for the same flight change substantially depending on the time of purchase. This paper uses a unique dataset with round-the-clock posted fares to document significant within-day price variation. Labeling time-variation as discriminatory is difficult because the cost of an unsold airline...
Persistent link: https://www.econbiz.de/10011887923
Although newspapers and online blogs provide a variety of anecdotal evidence for price discrimination, they are mostly not based on a scientific and systematic approach. This survey gives a short overview of scientific price discrimination studies in online retail. At first, it contains a short...
Persistent link: https://www.econbiz.de/10011891382
In a capacity-then-price-setting game we experimentally identify capacity precommitment, the possibility to communicate before price choices, and prior competition experience as crucial factors for collusive pricing. The theoretical analysis determines the capacity thresholds above which firms...
Persistent link: https://www.econbiz.de/10011944106
Constantly rising expenditures for pharmaceuticals require government intervention in firms' pricing decisions. To this end, reference pricing systems are a frequently employed regulatory mechanism. This paper considers a duopoly market with vertically differentiated firms under different...
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