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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis

Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - 2009

Persistent link: https://www.econbiz.de/10003836356

Mail survey response rate : a meta-analysis of selected techniques for inducing response

Fox, Richard J.; Crask, Melvin R.; Kim, Jonghoon - 2009

Persistent link: https://www.econbiz.de/10003794865

Validation of discriminant analysis in marketing research

Crask, Melvin R.; Perreault, William D. - 2007

Persistent link: https://www.econbiz.de/10003541089

A comparison of Australian and U. S. marketing strategies

Harris, Clyde E.; Still, Richard R.; Crask, Melvin R. - In: The Columbia journal of world business : publ. … 13 (1978) 2, pp. 87-94

Persistent link: https://www.econbiz.de/10003519647

The modern feminine life style

Reynolds, Fred D.; Crask, Melvin R.; Wells, William D. - In: Journal of marketing 41 (1977) 3, pp. 38-45

Persistent link: https://www.econbiz.de/10002695100

The Gatekeeper Appraiser's Role in an Era of Higher Energy Prices

Haney, Richard L.; Crask, Melvin R.; Isakson, Hans R. - In: Real Estate Economics 6 (1978) 2, pp. 186-203

This article discusses the notion of gatekeeper, or opinion leader, appraisers. Because these appraisers are instrumental in disseminating information to other appraisers they are very influential in shaping appraisal practices. A sample of 763 appraisers is used to identify these gatekeepers...

Persistent link: https://www.econbiz.de/10005335048

Stability or change in marketing methods?

Harris, Clyde Jr.; Still, Richard R.; Crask, Melvin R. - In: Business Horizons 21 (1978) 5, pp. 32-40

Persistent link: https://www.econbiz.de/10005354255

Bits, Briefs, and Applications - Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea

Kwak, Hyokjin; Zinkhan, George M.; Crask, Melvin R. - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 161-169

Persistent link: https://www.econbiz.de/10006169518

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 445-460

Persistent link: https://www.econbiz.de/10006149570

The Relationship between Advertising Message Strategy and Television Commercial Effectiveness

Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 35 (1995) 2, pp. 31-40

Persistent link: https://www.econbiz.de/10006534060