Rivaroli, Sergio; Ruggeri, Arianna; Novi, Pietro; … - In: Journal of Social Marketing 8 (2018) 2, pp. 142-158
Purpose: The paper aims to investigate pro-social behaviour of Italian consumers during the decision-making process of buying food produced in lands confiscated fromMafia-typeorganisations. This is assumed as a form of buycotting, thus as an ethical purchasing choice to contribute to social...