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Perreault, William D.; Darden, Donna K.; Darden, William R. - In: Journal of leisure research 9 (1977) 3, pp. 208-224

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Darden, William R.; Lennon, John J.; Darden, Donna K. - In: Journal of retailing 54 (1978) 1, pp. 51-64

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Darden, William R.; Miller, Shirley Jo; Carlson, S. Michael - In: Patronage behavior and retail management, (pp. 321-337). 1983

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Darden, William R. - In: Marketing management and the decision sciences: theory …, (pp. 336-343). 1968

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Darden, William R. - In: Review of marketing : 1981, (pp. 21-30). 1981

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