Purpose – This paper aims to present The Key as a very valuable interactive foundation for effective conflict management in international trade negotiations. The Key, as used in this analysis, is reflected in the nature of the thoughts and feelings (commensurate with attitudes) generated by a...

A model is focused on for reducing resistance within an organisation that is directed at changes in its international marketing programme. It is suggested that methods for reducing resistance to change can be divided into either methods for building total support/ acceptance or methods for...

Internationalisation is a pervasive force in business today and the marketing manager must understand the needs of consumers in various markets. This study explores the general attitudes of Finnish consumers to products made in England, France, West Germany, Japan and the US. Following up...

Posits that there are many opportunities emerging for profitable participation in the US market by foreign business firms. Offers ten key points for business success in the US marketplace, going on to analyse these. Concludes that each of these points should be addressed to achieve an optimum...

Evaluates the impact of the ‘made in’ label on Finnish consumers' attitudes towards the products of selected countries, and they examine the implication of these attitudes for developing appropriate strategies for the Finnish market. States consumer attitudes frequently relate to specific...