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Marketing theory with a strate...
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Marktforschung
28
Theorie
27
Theory
27
Marketingmanagement
24
Marketing management
23
Marketing
22
Marketingforschung
21
Strategisches Management
18
Market research
16
Marketing theory
16
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13
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12
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12
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11
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10
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10
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8
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8
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8
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8
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8
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8
Organizational change
8
Verbraucher
7
Wettbewerbsstrategie
7
Technischer Fortschritt
6
Technological change
6
Beziehungsmarketing
5
Consumer behaviour
5
Firm performance
5
Konsumentenverhalten
5
Produktgestaltung
5
Relationship marketing
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Unternehmenserfolg
5
Unternehmensplanung
5
Absatzplanung
4
Competitive advantage
4
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4
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Language
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English
142
Undetermined
105
German
3
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Day, George S.
180
Wensley, Robin
72
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
10
Dibb, Sally
6
Brownlie, Douglas
5
Weitz, Barton A.
5
Whittington, Richard
5
Montgomery, David B.
4
Sammut-Bonnici, Tanya
4
Saren, Michael
4
Leone, Robert P.
3
Moorman, Christine
3
Snyder, Scott A.
3
Bens, Katrina J.
2
Caswill, Chris
2
Faria, Alex
2
Grundy, Tony
2
Reibstein, David J.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Simões, Cláudia
2
Stern, Philip
2
Thomas, Howard
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Barrile, Parker
1
Biervert, Bernd
1
Bouyssou, Denis
1
Brandt, William K.
1
Contardo, Ianna
1
Day, Richard H.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
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Wharton School <Philadelphia, Pa.>
2
Advanced Institute of Management Research <London>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of marketing
13
MIT sloan management review
11
Strategy & Leadership
6
European Journal of Marketing
5
Journal of marketing research : JMR
5
Business strategy review
4
California management review
4
European journal of marketing : EJM
4
Harvard business review : HBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
Strategic marketing : planning, implementation, and control
4
British journal of management : BJM
3
California management review : CMR
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Consumer behavior : Theory and application
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
Journal of marketing management : MM
2
Management Decision
2
Operations research, Management science : OR MS ; the international literature digest
2
Oxford review of economic policy
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The marketing book
2
Wiley series in marketing
2
AIM Publications
1
AIM Research Working Paper Series 051 [2007]
1
Advanced Institute of Management Research Paper
1
Australasian marketing journal
1
Behavioral and management science in marketing
1
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ECONIS (ZBW)
134
OLC EcoSci
58
Other ZBW resources
23
USB Cologne (EcoSocSci)
22
RePEc
7
BASE
5
USB Cologne (business full texts)
1
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171
Wharton on managing emerging technologies
Day, George S.
(
ed.
);
Schoemaker, Paul J.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001423187
Saved in:
172
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
173
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
174
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
175
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
176
Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
Saved in:
177
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
178
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
179
Corporate responses to consumerism pressures
Aaker, David A.
;
Day, George S.
- In:
Harvard business review : HBR
50
(
1972
)
6
,
pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
Saved in:
180
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
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