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Marketing Models
Day, Ralph L. (contributor); Parsons, Leonard J. (contributor) - [2. ed.]
Persistent link: https://www.econbiz.de/10004835426
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Marketing models : behavioral science applications
Day, Ralph L. (contributor); Ness, Thomas E. (contributor) - 1971
Persistent link: https://www.econbiz.de/10013503938
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Middle-class values in blacks and whites
Ness, Thomas E.; Stith, Melvin T. - In: Personal values and consumer psychology, (pp. 231-237). 1984
Persistent link: https://www.econbiz.de/10002564264
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Beyond social indicators : quality of life at the individual level
Day, Ralph L. - In: Marketing and the quality of life, (pp. 11-18). 1978
Persistent link: https://www.econbiz.de/10002062152
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[Besprechung von:] Ehrenberg, A. S. C.: Repeat-buying. Theory and applications. Amsterdam, New York 1972
Day, Ralph L. - In: Journal of economic literature 11 (1973) 4, pp. 1399-1400
Persistent link: https://www.econbiz.de/10002062160
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Linear programming in media selection
Day, Ralph L. - In: Marketing models : quantitative and behavioral, (pp. 472-479). 1964
Persistent link: https://www.econbiz.de/10002062169
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The macro-message of consumerism : LISTEN BETTER!
Day, Ralph L. - In: Macro-Marketing: distributive processes from a societal …, (pp. 186-209). 1977
Persistent link: https://www.econbiz.de/10002062181
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Marketing in action : a dynamic business decision game
Day, Ralph L. - 1962
Persistent link: https://www.econbiz.de/10002062194
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Methods of estimating consumer preference distributions
Day, Ralph L. - In: California management review 9 (1967) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10002062220
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Methods of estimating consumer preference distributions
Day, Ralph L. - In: Marketing management and the decision sciences: theory …, (pp. 282-293). 1971
Persistent link: https://www.econbiz.de/10002062227