"All human beings develop a certain view on the world, and individuals belonging to the same national cultures are likely to develop very similar views with one another. In this same manner, academic economists and policymakers are consistently exposed to the same view on the preferred way of...

"Religion and the Medieval and Early Modern Global Marketplace brings together scholars from a variety of disciplines to examine the intersection, conflict, and confluence of religion and the market before 1700. The interdisciplinary nature means that this volume is the perfect resource for...

This book is an edited collection by leading insurance historians, examining the historical role of reinsurance (the insurance of insurers) in the insurance markets of eight countries: USA, Netherlands, Sweden, France, Spain, Italy, Mexico and Japan. All the contributors are experts in their...

Inhalt: Allgemeine Grundlagen des Marketings -- Marketing-Planung und Marketing-Forschung -- Marketing-Ziele -- Marketing-Strategie -- Marketing-Instrumente -- Entwicklung einer geschlossenen Marketing-Konzeption -- Marketing-Controlling -- Marketing-Organisation

"Centred on the socio-economic life of Ottoman Anatolia, this volume examines aspects of production, local and international trade, consumption and the role of the state, both at a local and a central level. Based on a wide array of data and adopting a variety of approaches, chapters range from...