This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...

"Film tourism-travel associated with a movie or television show-is big business. Whether it is a filming location such as the Game of Thrones set in Northern Ireland, a newly-created themed area like The Wizarding World of Harry Potter, or the myriad of "pop-ups" that have become part of...