1. From red square to Nike town : re-enchanting the retail experience -- 2. From Superman to the Invisible Man : imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels, logos, locations -- 4. The final frontier : brands and...

1. Happiness in economics : the roots and perspectives of a research programme -- 2. Scitovsky's research programme on human welfare -- 3. Enjoying creative activity by developing life skill -- 4. Comfort vs. creative activity as two sources of well-being -- 5. Addiction : from well-being to...

Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The...