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Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136

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Tousley, Rayburn Dean; Montgomery, Albert A. - In: Trends in distribution, services, and transportation, …, (pp. 37-58). 1966

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Uselding, Paul J. - In: The American journal of economics and sociology 34 (1975) 1, pp. 55-66

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Turner, Ronald E. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 165-172

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Pasold, Peter W. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 171-176

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Hurwood, David L. - 1973

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Spiro, Rossan L.; Perreault jr., William D. - In: Journal of business research : JBR 6 (1978) 1, pp. 1-15

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Rathmell, John M. (contributor) - 1969

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Busch, Paul; Wilson, David T. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 3-11

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Litvak, Isaiah A. (contributor); … - 1964

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