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Marketing management
Davis, Kenneth Rexton - 1966 - 2. ed.
Persistent link: https://www.econbiz.de/10002076067
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Marketing management
Davis, Kenneth R. - 1985 - 5. ed.
Persistent link: https://www.econbiz.de/10013491079
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Modeling the industrial buying process
Webster jr., Frederick E. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10002990668
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The behavioral sciences and the marketing manager
Webster jr., Frederick E. - In: Sales strategy : cases and readings, (pp. 91-102). 1969
Persistent link: https://www.econbiz.de/10002990818
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The behavioral sciences and the marketing manager
Webster jr., Frederick E. - In: Business review 26 (1966) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10002990822
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Communication and diffusion processe in industrial markets
Webster jr., Frederick E. - In: European journal of marketing : EJM 5 (1971/72) 4, pp. 178-188
Persistent link: https://www.econbiz.de/10002990826
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The "deal-prone" consumer
Webster jr., Frederick E. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 186-189
Persistent link: https://www.econbiz.de/10002990829
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Does business misunderstand consumerism?
Webster jr., Frederick E. - In: Harvard business review : HBR 51 (1973) 5, pp. 89-97
Persistent link: https://www.econbiz.de/10002990831
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The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Business horizons 8 (1965) 1, pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
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The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Readings in sales force management, (pp. 33-41). 1968
Persistent link: https://www.econbiz.de/10002990844