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El director de producto
Rincón Serrano, Alfonso - In: Boletín de estudios económicos 24 (1969), pp. 675-695
Persistent link: https://www.econbiz.de/10002697182
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Readings in sales force management
Davis, Kenneth R. (contributor);  … - 1968
Persistent link: https://www.econbiz.de/10001807566
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Introduction to marketing: An administration approach
Lipson, Harry Aaron; Darling, John R. - 1971
Persistent link: https://www.econbiz.de/10000576370
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Profit Centers im Verkauf : gewinnorientierte Steuerung von Verkaufsabteilungen
Körlin, Erich - 1972
Persistent link: https://www.econbiz.de/10014004098
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Service- und Materialmanagement : Fälle - Konzepte - Instrumente
Dorloff, Frank-Dieter (ed.); Roth, Paul (contributor) - 1985
Persistent link: https://www.econbiz.de/10014268465
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Financial dimensions of marketing management
Mossman, Frank H.; Crissy, William Joseph Eliot; … - 1978
Persistent link: https://www.econbiz.de/10000558431
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Management in marketing : text and cases
Lazo, Hector; Corbin, Arnold - 1961
Persistent link: https://www.econbiz.de/10000608381
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Marketing-Management : Informationsbeschaffung und Instrumenteneinsatz in entscheidungsorientierter Sicht
Westermann, Herbert - 1972
Persistent link: https://www.econbiz.de/10000140982
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Readings in marketing management : a strategic perspective
Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984
Persistent link: https://www.econbiz.de/10000333514