Britwum, Kofi; Yiannaka, Amalia - In: Agricultural and Food Economics : AFE 7 (2019) 4, pp. 1-21
We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...