Introduction -- Part I: An ordering of paths, well-being, and economics: how to make you, a chimp, or even a cactus, better off? -- Chapter 1: Economicus: assumptions of a neoclassical theory of behavior, and their implications— my take -- Chapter 2: Welfare (well-faring) economics as a theory...

Purpose - Endorsement strategies have a well-known potential of generating good results and there are various studies which refer to the endorsement sources as either a contextually effective or ineffective strategy. The present study is a new approach on this topic and it aims at identifying...