Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Foreword -- No measures without excess -- Acknowledgments -- Introduction -- Part 1: A Global Framework for the Governance Process and Indicators of Sustainable Performance -- 1. The Governance Process -- 1.1. Enterprise...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this...

When a company brings back the 'lessons learned' from a benchmarking experience, it is often difficult or impossible for the company to take what it has learned and implement these insights within its own culture. This book offers a more productive alternative to these benchmarking exercises....

Consistent success does not happen by chance. It occurs by having an understanding of what is happening in the environment and then having the skills to execute the necessary changes. Ideal for project, IT, and systems development managers, IT Best Practices: Management, Teams, Quality,...

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on...

Learn to identify, capture, and utilize impactful data for organizational transformation Impact & Excellence is the culmination of a four year research study into the most successful data-driven strategies for today's non-profit and government organizations. The book focuses on five strategic...