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The term "global brand" has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the "Best Global Brands" (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...
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While digital platforms have facilitated protests and challenged democratic norms, mass online campaigns could also enhance electoral accountability. We evaluate the electoral impact of non-partisan Facebook ads informing millions of Mexican citizens of municipal expenditure irregularities in...
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Nature-based tourism offers several positive effects, including bringing tourists closer to nature and increasing environmental awareness among them, creating new sources of employment, diversifying local and regional economies, promoting the conservation of local ecosystems, and protecting...
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