The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of an inefficient consumption function if the choice of the...

[eng] Our research shows that food consumers are not overloaded in their initial information process even with an information load superior to 6 « bits». Therefore, we found an important difference between the information preferred and the information perceived by consumers. After one...