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The rule of culture in advertising humor
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: Handbook of developments in consumer behaviour, (pp. 83-117). 2012
Persistent link: https://www.econbiz.de/10009569463
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Knock, knock; who’s there? : making sense of organizational entrance through humor
Heiss, Sarah N.; Carmack, Heather J. - In: Management communication quarterly : an international … 26 (2012) 1, pp. 106-132
Persistent link: https://www.econbiz.de/10009572192
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Women roar : "The women’s thing" in the storywork of Tom Peters
Collins, David - In: Organization : the critical journal of organization, … 19 (2012) 4, pp. 405-424
Persistent link: https://www.econbiz.de/10009576580
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Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Martin, Isabel - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009373389
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Die Emanzipation : ein kostenrechnerischer Irrtum ; (Beitrag zur Kosten- und Leistungsrechnung in der Faschingszeit)
Tolkmitt, Volker - 2011
Persistent link: https://www.econbiz.de/10009380177
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The dialectical sense of humour : routine joking in a Taylorized factory
Korczynski, Marek - In: Organization studies : an international … 32 (2011) 10, pp. 1421-1439
Persistent link: https://www.econbiz.de/10009381999
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Theodoric of Triple-A-Ville, accounting professor : a one-act play for a doctoral seminar
Willits, Stephen D.; Bettner, Mark S.; Jensen, David E.; … - In: International journal of critical accounting : IJCA 3 (2011) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10009153929
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Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther; Buijzen, Moniek; Valkenburg, Patti M. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
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The impact of leader's humor on employees' psychological empowerment : the moderating role of tenure
Gkorezis, Panagiotis; Hatzithomas, Leonidas; Petridou, … - In: Journal of managerial issues : JMI 23 (2011) 2, pp. 83-95
Persistent link: https://www.econbiz.de/10009156992
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Humor, gender, and perceived leader effectiveness in China
Decker, Wayne H.; Yao, Hong; Carlo, Thomas J. - In: SAM advanced management journal : amj 76 (2011) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009159121