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It's just a joke : violence against males in humorous advertising

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Macroeconomics

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Humorous complaining

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How funny was that? : uncovering humor mechanisms

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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness

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Mirth and murder : crime scene investigation as a work context for examining humor applications

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Reclaiming authentic selves : control, resistive humour and identity work in the office

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Ad bites : toward a theory of ironic advertising

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