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Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.; Nel, Deon; Heerden, Gené van - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
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A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; … - In: Journal of retailing and consumer services 17 (2010) 5, pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
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Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.; Pitt, Leyland F.; Parent, Michael; … - In: California management review 52 (2009/10) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
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How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158