Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media. Design/methodology/approach – The paper uses data from howsociable.com to portray similar luxury wine brands in multi‐dimensional space....

Purpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio‐economic backgrounds. In order to communicate...

Purpose The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine estate’s website can be used to derive a snapshot of how brand personality is communicated....

Information Systems Technology (IST) has a recognised role in creating and sustaining competitive advantage. The link is developed between logistics and the use of IST to improve competitive performance by outlining a model of the logistics function that stimulates thinking about logistics...

Decision styles and Machiavellianism were studied among four groups of managers in pharmaceutical companies. Using a Decision Styles Inventory, directive, analytic, conceptual and behavioural decision styles were studied, each representing a different combination of cognitive complexity and...

Purpose – The purpose of this paper is to look at the issue of perceived ease of use of a web‐based customer relationship management system and consider the role of organizational commitment as a possible antecedent. Design/methodology/approach – Data for this study were collected from...

Purpose – The purpose of this exploratory study was to analyze the content of influential wine blogs. Design/methodology/approach – The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings – A key finding is that...

Purpose – This paper aims to determine whether exploratory wine purchasing behaviour is affected by consumers’ objective and subjective wine knowledge. Design/methodology/approach – A questionnaire was developed using recognised scales for exploratory consumer tendencies, objective and...