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Special issue: Using simulations in the marketing classroom
Kietzmann, Jan (ed.); Pitt, Leyland F. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537321
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APC forum : extending business values through wearables
Robson, Karen; Pitt, Leyland F.; Kietzmann, Jan - In: MIS quarterly executive 15 (2016) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10011540590
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It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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A content analysis of influential wine blogs
Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
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Disruptions, decisions, and destinations : enter the age of 3-D printing and additive manufacturing
Kietzmann, Jan; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 2, pp. 209-215
Persistent link: https://www.econbiz.de/10010497507
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Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha; Caruana, Albert; Pitt, Leyland F. - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Special issue: Social media
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009126426
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E-Marketing Ireland : cashing in on green dots
Halvorson, Wade; Bal, Anjali; Pitt, Leyland F.; Parent, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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Every story tells a picture : lessons from cartoons on corporate governance
Wiid, Ria; Pitt, Leyland F.; Mills, Adam J. - In: Business horizons 55 (2012) 6, pp. 543-550
Persistent link: https://www.econbiz.de/10009673242