China′s ambitious economic reforms, which began in the late 1970s, were designed to revitalize existing enterprises. As …

USA than in China. When appeals emphasizing collectivistic benefits are employed, they are generally more effective in … China. However, such effects can be moderated by product characteristics. Different product types may serve to influence the …

in China for business purposes. Because of its relational nature, some have identified guanxi with a traditional form of … understanding and managing guanxi is useful in the development of partnerships under the current economic situation in China, but …. Additionally, we detect relevant changes in the structural conditions of China that make guanxi necessary in the access to the …

As China moves from a command economy to one more directed by customer demands, its enterprises must acquire an … dramatically new to China but much needed in its current state of development. Reports the results of an empirical study concerning …

friendliness, helpfulness and respectfulness, on customer satisfaction in Mainland China. Design/methodology/approach A 2 × 2 × 2 …

them make a real product selection. Participants are students from Australia and China. Findings The studies show that …

Purpose – The purpose of this study is to explore the franchise relationship in China, focusing on the relational … China. It contributes a fuller understanding of how to manage the research process in China. Findings – The study reveals … how the relational constructs of power, control, support and conflict are manifest in the franchise relationship in China …