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Persistent link: https://www.econbiz.de/10014459658
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Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to … understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China … results will help to direct restaurants in China to make better use of social media.  …
Persistent link: https://www.econbiz.de/10015037882
Energy represents an important component of production costs and therefore, an increase in energy prices directly impacts economic productivity, unemployment, inflation, and balance of payments equilibrium – often engendering currency devaluations. Until recently, the growth in demand for...
Persistent link: https://www.econbiz.de/10015040242
China, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore and Thailand. Design/methodology/approach – This study …
Persistent link: https://www.econbiz.de/10015040286
influence on the market, largely as a result of the one‐child policy that China adopted in 1979; like children elsewhere, they … growth of TV advertising in China has led to irresponsible practices.  …
Persistent link: https://www.econbiz.de/10015043997
Examines how much attention urban mainland Chinese children pay to television commercials, their response to different types of commercials, and their perceptions of the quality of advertised and non‐advertised brands. Classifies the types of commercials seen as funny, animated, public...
Persistent link: https://www.econbiz.de/10015044013
Discusses the factors that determine a child’s sense of materialism, and how this can be measured, based on face‐to‐face interviews with 246 children to measure their responses to 14 items; the background to the study is a concern that advertising may influence children to steal in order...
Persistent link: https://www.econbiz.de/10015044040
Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong … as cool in China: this is a mix of western and traditional Chinese values, with sporting ability and competence scoring …
Persistent link: https://www.econbiz.de/10015044086